Having a strong online presence is important for the success of any business. One of the most effective ways to enhance your visibility, especially for local customers, is by taking advantage of Google’s Business Profile Manager – Formerly known as Google My Business.
What is Google Business Profile Manager?
Google Business Profile Manager (GBPM) is a free tool offered by Google that allows business owners to manage their online presence across Google Search and Google Maps. It enables you to display essential information about your business directly in search results, making it easier for potential customers to find you. It can help you to significantly boost your online visibility and customer engagement. This is especially important for businesses who don’t have websites!
The best way to appear in Google search results is to use the tools that Google provides to support you with visibility
Why Business Profile Manager Matters for Your Business
Imagine someone in your area searching for the services or products that you offer. With a well-optimised Business Profile Manager listing, your business could appear right at the top of their search results, complete with relevant information like your address, phone number, website link, and customer reviews. This visibility can lead to increased foot traffic to your premises, increased website views, and hopefully, more sales.
Key Benefits of Google Business Profile Manager
- Local Visibility: Reach local customers who are actively looking for businesses like yours.
- Engagement: Interact directly with customers through reviews, Q&A, and updates.
- Credibility: Display important business details that build trust and credibility.
- Insights: Gather data on how customers are finding and interacting with your business.
One of the great features of GBPM is the ability to create and share Posts. These are short, engaging updates that appear directly on your listing. You can use Updates to promote offers, events, products, and business news. This is an excellent way to gain attention and encourage potential customers to take action. To learn more about the features available in GBPM and how to make the most of them, you can download a Google Business Profile Manager Guide eBook that I have created, which outlines all of the important information.
Download Your Google Business Profile Manager Guide
Ready for your business to become more visible in Google searches? The Google Business Profile Manager eBook Guide is a resource for understanding GBPM and making it work for your business. Inside the guide, you’ll find step-by-step instructions on setting up your GBPM listing, tips on how to request and respond to reviews, practical tips and best practices to ensure you are maximising your online presence.
Scan the QR Code to sign up to receive your copy of the GBPM ebook guide. Alternatively, you can Click Here to join my mailing list.
