You may be considering using email marketing for your business. It is a common misconception that email marketing is becoming redundant, in fact, there are even new ways you can make it work for you. One of the reasons it still works so well is because people want their information as soon as possible and don’t always have the time to check each blog that they follow. In this introduction to email marketing for your business, you will see that by having an email list, you can send out updates and information, saving your readers the hassle of having to search for the information themselves.
Introduction To Using Email Marketing For Your Business – How To Grow Your Email List
You may have heard from many sources that you need to grow your email list, or that the money is in the list. This is true, however, you should keep in mind that you aren’t going to get from 0 subscribers to 10,000 in one day. It takes time putting together a content upgrade opt-in, figuring out how to advertise your email list and encouraging people to stick around for your emails. Subscribers like to get value for handing over their email address to you and there’s a careful balance that needs to be struck for your list to work for you and your subscribers.
Encourage Sign Ups With A Valuable Offer
While there are a lot of different ways to use an opt-in form on your website or blog, where people enter an email address to sign up for your regular emails. Providing them with a free gift or content upgrade is usually one of the most enticing (as I have done here). There are going to be some of your readers that simply want to be notified of new blog posts, but the majority need a little more encouragement to sign up. This is when offering a valuable content freebie comes in handy.
The type of offer you choose will depend a lot on the type of niche you have and what you actually provide as a business or blog. If you are an internet marketer that is trying to promote products and services created by others, you might create a content upgrade that gives an inside look at a certain area of your niche market. If you are a creator of products, perhaps you give a digital download for free that lets them see the type of work you do and encourages that sign-up. Others will provide a free eBook, report, or white paper that will provide some value to their subscribers.
Use Multiple Methods For Getting New Subscribers
While the opt-in and offer combo is a great way to start getting new subscribers when using email marketing for your business, it is definitely not the only method you can choose. With internet marketing or any other type of business, you never want to put all of your eggs in one basket. Here are some other ways to get new email subscribers:
Have social sharing buttons – First of all, you should make it easy for others to share content on your blog and website. This allows people to share posts with others on social media, which then encourages others to find your opt-in form. Don’t forget about adding these buttons to each email too.
Mention it on social media – Social media is one of the best ways to market an online or local business nowadays, so it makes sense that you would use it to get more followers to your email list. If you decide to offer a new giveaway or content upgrade for opt-ins, mention it again on social media sites like Twitter and Facebook.
Host a contest or giveaway – People love getting free stuff, so not only does a contest work great for giving something of value to the winner of the contest, but it gets you more opt-ins as well.
Mention it in your blog posts – When you have a new blog post, have a footer of the post that reminds people about your email list. You can either tell your readers that they can get updates about new blog posts by signing up or even offer exclusive content that expands on that post in your emails.
Email Service Providers
To manage your email list you will also need to get an Email Service Provider, this enables you to set up automated email sequences so that you can stay in regular contact with your subscribers and continue to offer them great value and share your knowledge. There are many free options (Mailchimp, Mailerlite being the most popular) as well a paid service providers such as ConvertKit, which is the one I use to manage my list. The paid service providers are usually for people with large lists or those who require specific automation functionality. I use mine to provide regular training/tips via email to my subscribers.
These are just some of the tips for introducing email marketing for your business. You can get the full report which goes into more detail by subscribing to my list.
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You will learn:
- Tips to grow your email list
- What to include in your emails
- Sending autoresponders