Have you been on a webinar lately?  The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, selling online courses and coaching workshops. No matter what your niche or industry, webinars are a great option for growing your market and connecting with your audience.  Here are 3 Powerful benefits webinars offer:

1 – List Building

Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.

List Building

As a business owner with resources and information to share, you’re in demand and there are plenty of others out there looking to partner with you. Find a colleague in a related niche to host your event.

Ask them to mail their list with an offer to join you both for the webinar or workshop. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list and they earn money for their time.

2 – Show Off Your Expertise

You’ve no doubt heard plenty of people talking about the “know, like and trust factor.” It’s a simple reminder that very few people will buy from you the first time they encounter your website or get an email from you. They need more information about you and your business.

A webinar is a fantastic way to build their trust. Because they can hear your voice and maybe even see your face, there’s an instant connection. Not only that, but you get to impress them with your knowledge of the topic. Your audience will walk away not only knowing you better but also with the impression that you are the go-to person in your niche based on the content you shared with them during the webinar.

3 – Sell to a Captive Audience

Here’s a fact you may not have considered: Most webinar attendees are primed to buy. Make them an irresistible offer and you’ll be amazed at how effective “selling from the stage” can be.

What’s irresistible? Try these proven tactics:

  • Fast acting bonuses just for those who buy while on the call or shortly after it ends.
  • Discounts available only for a limited time—typically if they buy before midnight of the day of the event.
  • You could offer coupons to those that attended the live webinar.

These plans have worked for thousands of webinar hosts and presenters and will work for you, too.

Whether you’ve never hosted a webinar before, or you’re already an old hand at it, there’s little doubt that this is a tool that really performs. The amount of time you spend preparing and promoting is minor compared to the potential returns if your product or service is of outstanding quality! So get out there and start planning your next webinar event or better still get in contact with me and I will help you set up your webinar and will support you during the live event!

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